In September 2017, Google announced the new Javascript library gtag.js (Global Site Tag) as the new tracking standard for Google Analytics and Google AdWords. The conversion to the new gtag.js and the reasons for the new code have so far been very little written. Although in the meantime in Google Analytics only the new gtag.js is available. There is no urgency to replace the current code snippets, but new Google Analytics implementations should use the Global Site tag.
What is the new gtag.js?
By bringing together a variety of products and integrating Google with Ad and Measurement products, the new Global Site tag will become the central tracking base. With the new code, Google will connect multiple tracking systems and unify data collection. The new code has already been introduced in all Google Analytics accounts.
The new tag transmits the data to Google Analytics from the website using a new process. The new global site tag gtag.js also uses the old tag analytics.js as an integral part. All previous functions thus remain.
Gtag.js will also replace the AdWords Conversion Tracking (conversion.js). Very soon gtag.js will be the library for other Google products like Google Tag Manager (gtm.js), Firebase (firebase.js) and Doubleclick (doubleclick.js). As can be seen in some Google sources, is set with the Global Site tag on unification of all Google products. As a result, Google does not only try to minimize the sources of technical errors, but also to get more data for other Google products faster http://ourmed.org/wiki/Special:AWCforum/st/id5452
Do I have to update gtag.js today?
There are no upcoming dates for Google to update the Global Site Tag. To date, the new day has no known advantages over the old analytics.js. For new implementations or redesigns, however, the new code should be used to benefit directly from new features in the future. https://evanmurray.diarynote.jp/201811061615125805/
Google will probably not call a date for the changeover. The analytics.js will probably bloom the same fate as the ga.js over seven years ago. Google will only support the new global site tag in support and update the help pages less and less frequently. So sites with a lot of traffic and important data will automatically switch to the new day without Google having to set an appointment. At the latest when new functions become known with the Global Site tag, the update is on the to-do list for all marketing managers. https://www.smallteaser.com/@evanmurray/article/what-models-of-fitness-trackers-is-bette
Do I have to adjust something for gtag.js with Google Tag Manager?
Good News. Google Analytics integrations with Google Tag Manager require no customization. The tag does not have to be integrated into the Google Tag Manager. The Global Site tag is not a substitute for the Google Tag Manager. All settings in Google Tag Manager can be kept exactly. In the Google Tag Manager Google will probably make the transition sometime independently. https://evanmurray.diarynote.jp/201901111826002494/
What’s new in gtag.js?
The language within the tracking code is now JSON instead of XML. In the event logging area, there are newly recommended events and recommended event parameters . This change leads to some simplifications and to a standardization of spellings. Because so far there have been many different solutions for measuring events. There are still custom events that can be set manually, but most of the events used so far can be re-covered and standardized through the recommendations. However, the recommended events and event parameters still have to be implemented (so this is not about automation, just a spelling recommendation).
When is the transition to the Global Site Day worthwhile?
Anyone who is considering switching to the Global Site tag does not seem to have an implementation with the Google Tag Manager. Since Google Tag Manager offers many advantages over direct analytics integration, we recommend that you do not migrate to the Global Site tag, but implement Google Tag Manager tracking codes. http://evanmurray.doodlekit.com/blog/entry/4741049/why-do-affiliate-marketing-gurus-read-spam-letters
Conclusion
The new Global Site tag (gtag.js) provides standardization and simplification in event tracking and cleans up with various implementations and techniques. Nothing changes for Google Tag Manager integrations. It will be exciting to see which new features Google Analytics will roll out thanks to the Global Site tag. In any case, we will continue to watch the subject with eagle eyes.
What is the new gtag.js?
By bringing together a variety of products and integrating Google with Ad and Measurement products, the new Global Site tag will become the central tracking base. With the new code, Google will connect multiple tracking systems and unify data collection. The new code has already been introduced in all Google Analytics accounts.
The new tag transmits the data to Google Analytics from the website using a new process. The new global site tag gtag.js also uses the old tag analytics.js as an integral part. All previous functions thus remain.
Gtag.js will also replace the AdWords Conversion Tracking (conversion.js). Very soon gtag.js will be the library for other Google products like Google Tag Manager (gtm.js), Firebase (firebase.js) and Doubleclick (doubleclick.js). As can be seen in some Google sources, is set with the Global Site tag on unification of all Google products. As a result, Google does not only try to minimize the sources of technical errors, but also to get more data for other Google products faster http://ourmed.org/wiki/Special:AWCforum/st/id5452
Do I have to update gtag.js today?
There are no upcoming dates for Google to update the Global Site Tag. To date, the new day has no known advantages over the old analytics.js. For new implementations or redesigns, however, the new code should be used to benefit directly from new features in the future. https://evanmurray.diarynote.jp/201811061615125805/
Google will probably not call a date for the changeover. The analytics.js will probably bloom the same fate as the ga.js over seven years ago. Google will only support the new global site tag in support and update the help pages less and less frequently. So sites with a lot of traffic and important data will automatically switch to the new day without Google having to set an appointment. At the latest when new functions become known with the Global Site tag, the update is on the to-do list for all marketing managers. https://www.smallteaser.com/@evanmurray/article/what-models-of-fitness-trackers-is-bette
Do I have to adjust something for gtag.js with Google Tag Manager?
Good News. Google Analytics integrations with Google Tag Manager require no customization. The tag does not have to be integrated into the Google Tag Manager. The Global Site tag is not a substitute for the Google Tag Manager. All settings in Google Tag Manager can be kept exactly. In the Google Tag Manager Google will probably make the transition sometime independently. https://evanmurray.diarynote.jp/201901111826002494/
What’s new in gtag.js?
The language within the tracking code is now JSON instead of XML. In the event logging area, there are newly recommended events and recommended event parameters . This change leads to some simplifications and to a standardization of spellings. Because so far there have been many different solutions for measuring events. There are still custom events that can be set manually, but most of the events used so far can be re-covered and standardized through the recommendations. However, the recommended events and event parameters still have to be implemented (so this is not about automation, just a spelling recommendation).
When is the transition to the Global Site Day worthwhile?
Anyone who is considering switching to the Global Site tag does not seem to have an implementation with the Google Tag Manager. Since Google Tag Manager offers many advantages over direct analytics integration, we recommend that you do not migrate to the Global Site tag, but implement Google Tag Manager tracking codes. http://evanmurray.doodlekit.com/blog/entry/4741049/why-do-affiliate-marketing-gurus-read-spam-letters
Conclusion
The new Global Site tag (gtag.js) provides standardization and simplification in event tracking and cleans up with various implementations and techniques. Nothing changes for Google Tag Manager integrations. It will be exciting to see which new features Google Analytics will roll out thanks to the Global Site tag. In any case, we will continue to watch the subject with eagle eyes.
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