Are you going to tell me that this is at odds with my recommendation to invest primarily in your website?
Well no.
We invest time on social networks, but always in a targeted manner.
Our approach is not to “have a LinkedIn page with thousands of connections”.
It consists in saying: let’s use all the possibilities of this network to send potential customers to our site .
Concretely, social networks represent around 10% of our traffic.
It is far from negligible!
To grow your traffic from social media, I recommend my guide to Social Media Marketing .
With all these tips, you are ready to generate qualified traffic from these social networks!
Email Marketing to your rescue
Communication and marketing is also a question of proximity and regularity of presence.
These 2 aspects are wonderfully covered by emailing.
I’m not talking about wild emailing campaigns here with people you don’t know.
I retain that 2 main types of emailing:
Emailing triggers conversations : a newsletter has a lot of power. Send by email, to Internet users who have subscribed, a regular newsletter with content published on your company’s blog. It is a significant source of many business opportunities, via the interactions they will trigger with your subscribers.
Ultra-targeted approach emailing : nothing prevents you from practicing push marketing. Note, however, that for this to be effective, personalization is essential. Show that you are really interested in your target and that you understand its challenges!
To go further, see my complete guide on emailing !
On the same subject : SEO or Online Advertising: two different approaches
Practice offline too!
This panorama of solutions to generate traffic would not be complete without “traditional” communication activities.
And yes, even today, traditional actions still bring an interesting volume of traffic:
An article in the local, regional, national press, even in the specialized press (think of the most read magazine in your profession),
An interview on the radio, on television,
The professional networking : spend evenings with other entrepreneurs and distribute them your business card (remember to add them on LinkedIn, on the spot with your smartphone to save time)
A presence at a trade show where your prospects go,
A street marketing operation , relayed on social networks like youtube http://redleos.com/pk/youtube-marketing/
In short, a whole range of possibilities to generate traffic “in real life” as well.
To conclude on generating traffic for your website
This article has a dual purpose:
Show the importance of generating traffic on your business site in order to know your customers better, increase your turnover, keep competitors away and boost your natural referencing ,
Discover the main levers to generate this vital traffic for your business. Many tools are at your disposal: natural referencing (SEO), online advertising (SEA), social networks (Social Media) via generated explainer videos regarding your brand or services http://www.redleos.com/video-production-services/
If you are convinced of the importance of web traffic in gaining new customers, then be inspired by my 93 tips to generate web traffic for free !
To sum up in 3 questions
What is website traffic?
Web traffic is the number of visitors to your website https://wizdeck.teachable.com/blog/228460/why-generate-traffic-site, not including traffic generated by bots. It is therefore the number of visitors and therefore the number of pages they visit.
Why is traffic important to a website?
The main reason that driving traffic is crucial in Digital Marketing is that the more visitors you have to your website, the more conversions you receive if that traffic is qualified.
Why is it important to measure your website traffic?
Monitoring your website traffic is very important, simply because it will determine if your digital strategy is effective.
Well no.
We invest time on social networks, but always in a targeted manner.
Our approach is not to “have a LinkedIn page with thousands of connections”.
It consists in saying: let’s use all the possibilities of this network to send potential customers to our site .
Concretely, social networks represent around 10% of our traffic.
It is far from negligible!
To grow your traffic from social media, I recommend my guide to Social Media Marketing .
With all these tips, you are ready to generate qualified traffic from these social networks!
Email Marketing to your rescue
Communication and marketing is also a question of proximity and regularity of presence.
These 2 aspects are wonderfully covered by emailing.
I’m not talking about wild emailing campaigns here with people you don’t know.
I retain that 2 main types of emailing:
Emailing triggers conversations : a newsletter has a lot of power. Send by email, to Internet users who have subscribed, a regular newsletter with content published on your company’s blog. It is a significant source of many business opportunities, via the interactions they will trigger with your subscribers.
Ultra-targeted approach emailing : nothing prevents you from practicing push marketing. Note, however, that for this to be effective, personalization is essential. Show that you are really interested in your target and that you understand its challenges!
To go further, see my complete guide on emailing !
On the same subject : SEO or Online Advertising: two different approaches
Practice offline too!
This panorama of solutions to generate traffic would not be complete without “traditional” communication activities.
And yes, even today, traditional actions still bring an interesting volume of traffic:
An article in the local, regional, national press, even in the specialized press (think of the most read magazine in your profession),
An interview on the radio, on television,
The professional networking : spend evenings with other entrepreneurs and distribute them your business card (remember to add them on LinkedIn, on the spot with your smartphone to save time)
A presence at a trade show where your prospects go,
A street marketing operation , relayed on social networks like youtube http://redleos.com/pk/youtube-marketing/
In short, a whole range of possibilities to generate traffic “in real life” as well.
To conclude on generating traffic for your website
This article has a dual purpose:
Show the importance of generating traffic on your business site in order to know your customers better, increase your turnover, keep competitors away and boost your natural referencing ,
Discover the main levers to generate this vital traffic for your business. Many tools are at your disposal: natural referencing (SEO), online advertising (SEA), social networks (Social Media) via generated explainer videos regarding your brand or services http://www.redleos.com/video-production-services/
If you are convinced of the importance of web traffic in gaining new customers, then be inspired by my 93 tips to generate web traffic for free !
To sum up in 3 questions
What is website traffic?
Web traffic is the number of visitors to your website https://wizdeck.teachable.com/blog/228460/why-generate-traffic-site, not including traffic generated by bots. It is therefore the number of visitors and therefore the number of pages they visit.
Why is traffic important to a website?
The main reason that driving traffic is crucial in Digital Marketing is that the more visitors you have to your website, the more conversions you receive if that traffic is qualified.
Why is it important to measure your website traffic?
Monitoring your website traffic is very important, simply because it will determine if your digital strategy is effective.
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