Anyone who deals with the topic a little bit will sooner or later find such statements. Expectations of the added value of content marketing are mostly high. The frustration is even bigger, because it somehow does not work so well with content marketing. Experience shows that five actual states are often the cause of failure and frustration. For the success, however, the target states should be achieved.

Content is King, content marketing is trend, content is the basis.

We’ll get to the bottom of these actual and target states in this blog:

1. Know business goals and define strategy alignment
Actual state: mentioned in every content marketing theory, often not implemented in practice. Many companies sooner or later come into contact with the term content marketing. Knowledgeable readers then know that the trend of digital marketing is towards qualitative content rather than bold advertising. The decision to "make content marketing" is quick. To think about which goal you want to achieve with this form of marketing is neglected. The reason: Maybe you do not have an online marketing strategy and thus you do not know the business goals for the company or only vaguely. Of course, this also has an impact on content marketing.

This is how it should be: Content marketing is one of the long-term measures of a company. The risk of giving up in frustration because it does not work out is correspondingly high. With the help of business goals, the direction for the content marketing can be specified. It is also the only way to measure success and evaluate the products. Check here in detail http://www.articleweb55.com/details/Apple-has-launched-Beddit-Sleep-Tracker-that-works-with-Apple-Watch/95190

Of course, there are different goals and different orientations, such as: branding, market development, learning community, campaign orientation, sales orientation, etc.

2. Create content strategy
Current state: In many companies it is often the case that you know about content marketing and you want to tackle this now. It is decided internally to produce some form of content for anyone and to promote somewhere or nowhere. This results in mostly two frustrating results.
Result # 1: The content consumes many resources, but is not satisfactory in the result.

Result # 2: After a euphoric startup phase, you stop operating content marketing and let it all lie.

This is how it should be: Once you have defined the business goals and strategy orientation (see point 1), the actual strategy planning comes up like this https://www.article1.co.uk/Articles-of-2018-Europe-UK-US/smart-watch-apple-4-series-what-expect-large-display-updated-dail

As in every marketing area, a strategy is also essential in content marketing. Without strategy, you will quickly come up with false expectations and resources, in terms of staff and time, will be invested in projects that may not be able to achieve your desired goal. A definition of the strategy explains its usefulness at the same time:

"A content strategy is an action guide that defines conceptual, structural, and tactical plans for communicating topics and content for all internal and external platforms." (Schach, A. 2014. Advertorial, Blog Post, Content Strategy & Co .: New Texts of Corporate Communications Wiesbaden: Springer Gabler).

The strategy is therefore the most important basic step in content marketing, because it indicates when, what, for what purpose and through which channel to which target group.

This step or desired state must never be left out.


3. Define target groups
Actual state: As a company, one does not really know who his target group is or there are only vague ideas of a target group. Maybe even an analysis of the target group was made, which is outdated again. Either way, there is no information here. The result may look like a company on Twitter and Instagram, even though it’s not the intended audience. http://evanmurray.doodlekit.com/blog/entry/4725834/top-10-models-of-clever-watches-of-the-year

That’s the way it should be: it does not work without the target audience. Especially in content marketing, the target group analysis and the creation of personas is important. Actually, this basic is a part of the strategy, but is mentioned separately.

Since content marketing is characterized by qualitative and relevant content or benefits, you also need to know who you want to address in order to define the content, the form and the channel for the content. You can still produce such beautiful content, if they do not match the tonality or problem of the target audience, you will hardly succeed. Content marketing is a pull strategy, which means that the customer should come to the company because he feels well informed, advised, taken seriously or entertained. Creating personas, analyzing their target groups are necessary steps in content marketing. https://evanmurray.diarynote.jp/201810262159159162/

4. Team up the content team
Actual state: As a company you decide, because it is a trend to make content marketing. Nobody in the company really has time and ideas. Maybe you let the information go to each employee in the form of: "Who still has time and desire to blog, this should do." Or you hire a single person with everything. The constellations of a content team can look different depending on the size of the company and the corporate culture. But the fact is that you often did not really plan a content team for it. evanmag.blogrip.com/2019/01/09/lg-watch-style-compact-review/

That’s the way it should be: Content marketing is expensive. Content not only includes writing blogs and creating social media posts, but also includes press releases, white papers, website texts, advertorial storyboards for videos, and more. Short around; Everything that internally or externally communicates content with a purpose in any form belongs to Content Marketing. Therefore, it also needs people who dedicate themselves to it. It has to be planned, coordinated, implemented, distributed and finally measured. Why a team is ideally composed as follows (based on the presentation by Claudia Hilker 2017): or http://articles.pubarticles.com/how-to-apple-ranks-at-top-of-the-wearable-electronics-watches-market-1547097650,1781392.html


5. From Content to Content Marketing
Actual state: The discussion about "content" is of course not just since yesterday. For most companies, the situation looks like any communication content already exists. Website texts or a Facebook channel with posts and pictures, a newsletter or perhaps even an additional news page may already exist. But often there is no common thread, no regularities in publications (except perhaps in the newsletter) and mostly unexhausted content potential.

This is how it should be: This is where a process comes in, which involves the following steps: audit, planning, implementation, management. https://evanmurray.diarynote.jp/201811061615125805/

The first step is to sort, check and sort what already exists. In the second step (this should not be confused with the strategy) a theme / editorial plan is created. This finally indicates when, what, what time, through which channel, by whom and to whom. Then of course follows the implementation of this theme / editorial plan and its management in the form of measuring and analyzing, until you come back to the step "Content Audit".

Content Marketing is the basis and content marketing is one of the supreme discipline of digital marketing. But only if you approach the project strategically and in peace, will it be satisfactory. Maybe that’s why it is best to hire a good agency for it.

Electronics has long become an integral and important part of our lives. Gadgets have replaced even ordinary watches. But few people know that through such devices it is possible to monitor, as well as to assess the basic parameters of their body. One of the problems that these devices help solve is blood pressure control.

CLOCK MEASURING BLOOD PRESSURE
Long-term studies have shown that hypertension is often the cause of death. As a result, it is important to monitor blood pressure, and special watches that are difficult to distinguish from ordinary watches will become assistants in this matter. With the help of special sensors, blood pressure readings are read, then these parameters are processed by the internal system of the device.

After the results are highlighted on the display-dial. Previously, the characteristics of the organism are introduced into the gadget system - height, weight, age, gender. They play a huge role, since the calculation of indicators takes place with their account.

REFERENCE! To avoid inaccurate readings, you should adjust the strap by the arm so that the case of the device fits tightly against the wrist.

CLOCK MEASURING PRESSURE AND PULSE
Another type of smart watch is a watch with the function of measuring blood pressure and pulse. A good option for athletes and people suffering from hypertension.

With this device it is possible to constantly monitor the pressure profile, as well as the characteristics of the heart.

The watch used to measure these indicators should be on the wrist during the period of physical activity. The device reads information about heart rate, pulse wave velocity, heart rhythm. After the data is processed, they are displayed on the screen. In case of dangerous changes of parameters, the device notifies the owner about this by means of a vibro or sound signal. In the first use, inaccurate reading may be inaccurate, but over time the device is calibrated, it determines the required indicators correctly.

The accuracy of the results can be affected by:

Hypertonic muscle tissue;
Bracelet wobble during classes;
Insufficient adherence of the body to the wrist;
Scuffs.
REFERENCE! Proper use implies wearing a device on your left hand.



SMART WATCH WITH PEDOMETER THAT SHOW BLOOD PRESSURE

Want to know about your physical activity during the day, as well as to monitor the body’s performance? Then this watch is for you. It is an improved version of previous gadgets, more like a fitness bracelet. Measurement of the body parameter (blood pressure and pulse) is similar to that of the previous device. Seiko Watches http://www.rafiqsonsonline.com/product-category/seiko/ or watches in lahore pakistan rafiqsonsonline.com

The data on the distance traveled make it possible to adequately assess the received loads per day, as well as to estimate the amount of energy expended (calorie).

Especially designed for this application are able to carry out nutrition correction based on calories consumed. Also, often such models of devices have the function of estimating the depth of sleep, can receive information about the level of fatigue of the owner. The maximum duration of the gadget without recharging reaches 5 days.